Engineering products, businesses and brands for a more humane future.

From early-stage startups to large progressive organizations.

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Trusted by trusted brands

Adidas Zalando Red Bull Volkswagen KICKZ Deutsche Telekom KSB SE McDonald’s Deutschland ZAGENO Bundesministerium für Wirtschaft und Klimaschutz DER Touristik Ratepay Baltensweiler Lighting COOP Suisse 3BG Banken

22 years in human-centered design

Vito Bica, born 1978 in Heidelberg, is a designer, engineer and experience architect. During his studies at the Digital Bauhaus (HfG/ZKM, Germany), he learned to use the principles of Marcel Duchamp's readymades and the systems-theoretical thinking of the Vienna School and put them into practice in startups, his own companies, and billion-dollar companies.

Behavioural Research →

We study human behavior in depth along the tasks people want to get done, resulting in customer journeys. From there we draw new market opportunities, trends and experiences to provide directions and frameworks for product innovation and optimization.

Experience Design →

UX and CX happens by fulfilling functional, social, and emotional jobs. Do I feel connected to the brand, is the service human and reliable, can I achieve my intended goals and can I use your product with ease? This is where we come in.

Experimental Engineering →

Once we’ve discovered a market, we usually start with lean experiments, by validating product ideas by Design. But we have also to account for feasibility and viability. We help to assemble the right data and tech to hydrate an idea with substance.

Performance Optimization →

A product that is in the wild is tested whether you track it or not. Speed of delivery, service quality, page load times, interaction flaws, misleading sensorial feedbacks. All of these have an impact on the experience and therefore on sales. We help to fix it.

If we listen closely, consumers are constantly telling us what they want to see and use, and we should always ask them to talk to us. If we do that, there will be no surprises, in fact, we'll grow together.

Success stories


Client → KSB SE • Date → 2018 • →

Transforming sales operations for a billion-dollar pump and valves manufacturer from traditional to digital.

For BITGRIP and various stakeholders at KSB we lead the Design of a state-of-the-art human-centric B2B eCommerce platform for an extensive group of customers and buyers.

  • Service Design
  • User Experience Design
  • Conversion-centered Design
  • Customer Experience Design
  • Page performance optimization
  • Global Design System


Client → ZAGENO Inc. • Date → 2017 – 2019 • →

The B2B Amazon for Life Sciences. With a scientist-centric approach, we brought lab supplies procurement into the 21st century.

With the founders and their team, we helped the world's leading scientific organizations use Zageno as a single source for ordering and organizing lab supplies.

  • UX Research
  • UX Design
  • Brand strategy and Identity
  • Global design system
  • Incremental UX optimization


Client → KICKZ/Zalando • Date → 2017 • →

A magnetic spatial experience that drew fashionistas, ballers and sneakerheads alike to this bold playground at Bread&&Butter in Berlin.

With the founder of KICKZ, influencers and event managers at Zalando, we designed a spatial brand experience for the B&&B 2017 that outshone major fashion brands.

  • Competitive and brand analysis
  • User research and outreach
  • Spatial Experience Design
  • Visual identity
  • Quality management

Space Bonding

Co-Founder and CPO • Date → 2008 – 2015

Enabling citizens to voice their opinions and contribute to the positive and livable development of their cities.

In traditional urban planning, demands are imposed top-down. In 2008, we turned this approach upside down and put citizens in charge of voicing their opinions and desires using human-centered digital research tools - from Stuttgart to New Delhi.

  • Subjective interactive mapping
  • Peer group interviews
  • Deep-site analysis
  • Civic hackathons
  • Collaborative demand analysis
  • multi-criteria spatial decision support


Design Thinking • Date → 2018

Keeping your loved ones safe. Smart mosquito control built on science, made for private households with built-in bioacoustic sensors.

Mosquito-borne vector diseases are a real threat to humanity and are spreading across the northern hemisphere. Through scientific research and design thinking, we were able to prototype, test, and validate a highly desirable product.

  • Market analysis
  • UX Research
  • Scientific research
  • Hard- and software prototyping
  • Brand- and product design
  • Business model evaluation

We support as you need it


We help you improve the quality and impact of your design outputs, grow and develop your design teams, establish efficient design workflows and methods, and hire the right people. Efficiency is our middle name.

Embedded workhorses

We easily fit into any design-driven environment, from agile to design sprints, from small startups to large enterprises. We just drop in and start working. We've been doing this since 2001.

Let’s make your product and brand be used and loved by millions.

You’re a founder, product manager, or business owner? Let’s talk.

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