Your fastest partner for human-centered design that works

From early-stage startups to large progressive organizations.

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Trusted by trusted brands

  • 3 Banken Generali
  • Adidas
  • Baltensweiler Lightning
  • COOP Suisse
  • Chevrolet
  • DER Touristik
  • Deutsche Telekom
  • Federal Ministry for Economic Affairs and Energy
  • KSB SE
  • KICKZ
  • McDonald’s
  • RatePay
  • Red Bull
  • Volkswagen
  • Zageno
  • Zalando

21 years in human-centered design

We help people achieve their goals smoothly and make their experiences memorable. Meet the tech nerds with deep theoretical and field-tested knowledge in product dev and innovation, put into practice at early-stage startups, own ventures, and billion-dollar companies.

Academic path

  • Scientific background in product semantics, design and systems theory
  • Founded an urban planning start-up with the University of Heidelberg centered on collaborative research methods and tools.

Behavioural Research

We study human behavior in depth along the tasks people want to get done, resulting in customer journeys. From there we draw new market opportunities, trends and experiences to provide directions and frameworks for product innovation and optimization.

Experience Design

UX and CX happens by fulfilling functional, social, and emotional jobs. Do I feel connected to the brand, is the service human and reliable, can I achieve my intended goals and can I use your product with ease? This is where we come in.

Experimental Engineering

Once we’ve discovered a market, we usually start with lean experiments, by validating product ideas by Design. But we have also to account for feasibility and viability. We help to assemble the right data and tech to hydrate an idea with substance.

Performance Optimization

A product that is in the wild is tested whether you track it or not. Speed of delivery, service quality, page load times, interaction flaws, misleading sensorial feedbacks. All of these have an impact on the experience and therefore on sales. We help to fix it.

Experience is what sticks – after using your products.

Success stories

KSB SE

Transforming sales operations for a billion-dollar pump and valves manufacturer from traditional to digital.

Client → KSB SE • Date → 2018 • → ksb.com

For BITGRIP and various stakeholders at KSB we lead the Design of a state-of-the-art human-centric B2B eCommerce platform for an extensive group of customers and buyers.

  • Service Design
  • User Experience Design
  • Conversion-centered Design
  • Customer Experience Design
  • Page performance optimization
  • Global Design System

Zageno

The B2B Amazon for Life Sciences. With a scientist-centric approach, we brought lab supplies procurement into the 21st century.

Client → ZAGENO Inc. • Date → 2017 – 2019 • → zageno.com

With the founders and their team, we helped the world's leading scientific organizations use Zageno as a single source for ordering and organizing lab supplies.

  • UX Research
  • UX Design
  • Brand strategy and Identity
  • Global design system
  • Incremental UX optimization

KICKZ

A magnetic spatial experience that drew fashionistas, ballers and sneakerheads alike to this bold playground at Bread&&Butter in Berlin.

Client → KICKZ/Zalando • Date → 2017 • → kickz.com

With the founder of KICKZ, influencers and event managers at Zalando, we designed a spatial brand experience for the B&&B 2017 that outshone major fashion brands.

  • Competitive and brand analysis
  • User research and outreach
  • Spatial Experience Design
  • Visual identity
  • Quality management

Space Bonding

Enabling citizens to voice their opinions and contribute to the positive and livable development of their cities.

Co-Founder and CPO • Date → 2008 – 2015

In traditional urban planning, demands are imposed top-down. In 2008, we turned this approach upside down and put citizens in charge of voicing their opinions and desires using human-centered digital research tools - from Stuttgart to New Delhi.

  • Subjective interactive mapping
  • Peer group interviews
  • Deep-site analysis
  • Civic hackathons
  • Collaborative demand analysis
  • multi-criteria spatial decision support

Tombo

Keeping your loved ones safe. Smart mosquito control built on science, made for private households with built-in bioacoustic sensors.

Design Thinking • Date → 2018

Mosquito-borne vector diseases are a real threat to humanity and are spreading across the northern hemisphere. Through scientific research and design thinking, we were able to prototype, test, and validate a highly desirable product.

  • Market analysis
  • UX Research
  • Scientific research
  • Hard- and software prototyping
  • Brand- and product design
  • Business model evaluation

Modus operandi

We support as you need it

DesignOps

We help you improve the quality and impact of your design outputs, grow and develop your design teams, establish efficient design workflows and methods, and hire the right people. Efficiency is our middle name.

Embedded workhorses

We easily fit into any design-driven environment, from agile to design sprints, from small startups to large enterprises. We just drop in and start working. We've been doing this since 2001.

Let’s make your product or service be used and loved by millions.

You’re a founder, product manager, or business owner? Let’s talk.