Officine Bica_

I drive change in forward-thinking organizations by challenging their current practices in design and tech through scientifically proven methods.

⚡ What’s in for you
📞 Have a chat
IoT mosquito aevice with luring agent and iPhone app.

Industry expertise bundled with scientific research that radically puts your customers people first_

Meet the data and design versatilist for progressive leaders who listens closely and tinkers carefully while co-creating value with your team - at the speed of light. I do this by_

  • Analyzing and optimizing your data and design at organization-wide scale
  • Designing minimum marketable features with the fastest learning cycles
  • Validating design through scientifically proven methods
  • Developing and implementing highly efficient design methods

This means accelerated learning. More value for money spent. Better brands and products — faster. But first and foremost: unconsidered perspectives.

Selected case studies_

KSB SE
2018 – today

Business type

B2B, € 2.25B in revenue

Business description

German multinational manufacturer of pumps, valves, and related services.

The challenge

Help building an end-to-end B2B e-commerce platform and a company-wide product design language.

Jobs. Done.

  • Introduction of behavioural UX metrics
  • Introduction of Lean UX
  • Introduction of lead conversion strategies
  • Introduction of customer service strategies
  • UX Lead E-commerce
  • UI Lead Digital Products
  • Company-wide digital product language and design system
  • UX for a leads- and conversion-driven magazine
  • Page performance optimization for core web vitals
  • Content, UX, and UI audits and optimization

ZAGENO
2015 – 2018

Business type

B2B, startup, series B

Business description

ZAGENO is a multi-vendor, online marketplace of life science products that helps scientists to make smart, streamlined purchasing decisions.

The challenge

Helping build a 10x better marketplace for life sciences, an outstanding brand and a company-wide product design language.

Jobs. Done.

  • Develop a brand strategy focusing heavily on the initial team and making it a common endeavor
  • Design a brand identity far from familiar visual habits, made exclusively for life scientists
  • Build a scalable digital product language and design system
  • Design a user-centric and user-validated life sciences marketplace
  • Deliver tools for cost-effective production of thousand of product images

Research_

2018 – 2019

Nematoceralytics
Research project

The challenge
Predict population outbreaks of the 20 most harmful mosquito species based on live weather data.

  • Design of life tables and reproduction data models
  • Match life table data with weather data to predict population outbreaks in 12 cities around the globe
  • Test paid advertising to sell mosquito traps in Florida based on forecast data

2010 – 2017

Space Bonding
Co-founder and CPO

The challenge
Digitize urban planning and citizen participation processes

  • Develop next-generation citizen survey models on an all-analog basis
  • Transfer of analog insights to digitally engineered tools
  • Use of above mentioned digital tools to deliver recommendations for action for cities including Heidelberg, Mannheim, Stuttgart and Chennai (India)

Funded by the Exist program in cooperation with the University of Heidelberg, Germany.

Read on Researchgate

Book showing forumlas and decision flows.

Project: DECYS. Multicriterial decision aid.

Digitally assisted planning processes in school planning projects and educational landscapes (german only presentation).

2007 – 2008

Medusa XML DB
Research project

The challenge
Engineer a native XML database that breaks with tabular databases and runs faster and performs better than SQL.

To overcome this challenge, I drew inspiration from the design of siphonophore medusae, using the formation of distributed medusa stems for the architectural design.

Read on Medium

Picture showing a siphonophore meduase.

Make your data run deadly better, fired by biomimicry.

Biomimicry: A new foundation for knowledge engineering and a striking new path in recombinant technology.

What my clients say_

If you go for off-the-shelf practices, one-sided ways of thinking, and can't do without marketing blah blah, you're probably out of your element. Vito brought new perspectives to life sciences through a meaningful brand strategy and human-centered design.

David Pumberger, Founder and CSO, ZAGENO Incorporated

Working with Vito is both demanding and inspiring. Vito knows how companies need to change processes and culture to be successful and therefore sets the highest standards in design. And he's right! Hire him to shape the future of your company’s design culture.

Alexander Sascha Mai, Lead Business Innovation, DER Touristik

Clients served_

3 Banken-Generali, Adidas, Audi, BMW, Baltensweiler Lighting, Bundesministerium fuer Wirtschaft und Energie, DER Touristik, Deutsche Telekom, Illmatic Clothing, KSB SE, Kickz.com, OTTO Group, Red Bull, Volkswagen, Zageno, Zalando,..._

Design archive and prototypes_

Explore selected projects, visual research and concepts from the last 10 years of my design practice.

Explore my archive
IoT mosquito aevice with luring agent and iPhone app.

Lost+Found_

Nike Flyknit Racer Neo Turquoise

GAME OVER! 💥💥💥

Shredded insole of a Nike runneing shoe showing a text that says racing.
Call +49 163 68 88 370