Let’s speed your new product to market

I help you ramp up your new product so your best-fit customers start buying.

Work with me

From prototype

Early prototype

To market-ready

Ready-to-market product

New product development consultant trusted by early stage B2B startups and growing large enterprises

Red Bull
DER Touristik
COOP Suisse
Koyo Bear Shoes
+ ...

→ The Problem

A new product means doing everything at once, in parallel - with a crystal clear focus... but

You’re not sure if you can create enough value, so prospects want it

You’re not sure if you can speed it fast to market

You’re not sure how to communicate it, so customers will buy

You’re not sure how to price it, so customers will pay

How we make your product fit for your ICP


Identify your best-fit customers to clarify the struggles they face today.


Launch prototypes to test your best-fit customers’ willingness to pay.


Get your postitoning and messaging right to find product-market-fit.


Segment and package your pricing to make your customers buy your product.

Get a glimpse of my client work

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Portrait of Vito Bica

Extensive experience in ramping up products, from venture-backed startups to growing enterprises, covering roles from Interim CPO/CTO to Interim UX Lead

Helped to boost eSales revenue by +10% through a new sales platform for a $2B multinational manufacturer

Helped to scale a B2B life sciences marketplace from Seed to Series B with +1.4M products

Facilitated the expansion of a renowned B2B SaaS for mental health diagnostics into the B2C market

Co-founded Germany's first urban development SaaS in collaboration with the Elite University of Heidelberg

LinkedIn ↗

I don’t know anyone who crafts products with such speed, depth, and attention to detail as you do.

Philip, Founder, Koyo Bear Shoes Company

There is no one I can think of who takes such a meticulous approach. Without you, I'd be at a loss as to whom else to enlist.

Tobias, Interim CPO, Klenico

Your way of doing is pretty simple: get to the heart of the matter, regardless of any stumbling blocks.

Florian, Creative Lead, DER Touristik Online GmbH

Are you about to embark on a new venture?