Let’s fix what blocks your customers from buying

The product growth consultancy that helps to find and fix the adoption blockers hidden inside and outside your complex B2B product.

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Who we work for

Our clients range from venture-funded B2B technology scaleups (›$10 million ARR) to major international industrial corporates (€4 billion ARR).

Pricing

Product Growth for Complex B2B

For leaders in manufacturing, industrial, and life sciences who need to turn digital products into measurable revenue growth.

Strategic Partnership Retainer High-Impact Sprint Project
Best For B2B manufacturers, industrial, life sciences, digital health companies seeking sustained digital growth. B2B firms needing urgent solutions for digital growth or go-to-market issues.
Focus Transform customer experience and channels to drive measurable customer and revenue growth. Rapidly fix key funnels, adoption, or product-market fit problems for immediate impact.
Daily Rate €1,000 €1,200
Duration 6–36+ months (long-term retainer) 1–3 months (project-based)
Pricing Model Fixed Monthly Retainer Fixed Project Fee
Key Deliverables Customer opportunity analysis; unified positioning; growth roadmap; stakeholder workshops; hands-on positioning optimization. Rapid diagnostics; focused roadmap; KPI targets; hands-on sprints for fixes or validation.

Typical challenges solved

Are you struggling to turn your complex B2B products into scalable growth engines?

Low Product Adoption

Your users aren’t engaging with or activating key features, limiting growth potential.

Stalled Revenue Growth

Growth flatlines when digital channels fail to convert and expand markets.

Product-Market Misalignment

Messaging and features don’t align with what buyers truly value, reducing conversion and buyer enablement.

Friction in User Journeys

Complex workflows and unclear user flows cause prospects to drop out before they qualify.

Self-Service Failures

Customers can’t educate themselves, can hardly use your software, or complete purchases without sales intervention, capping scale.

Manual Sales and Operations Bottlenecks

Sales and support teams spend excessive time on repetitive tasks that should be automated, limiting efficiency.

Fragmented Go-to-Market Execution

Poorly coordinated launches, positioning, and campaigns lead to low impact and missed growth opportunities.

The solution

What you get

Strategic Product Growth

Move beyond tactical fixes to tackle core strategic challenges, delivering clear answers on blockers and aligning your team with a unified growth strategy.

Advanced Product-Led Architecture

Simplify complex user journeys to enable self-serve success and build scalable growth flywheels that drive customer adoption and reduce reliance on sales intervention.

Cross-Functional Growth Strategy

Align design, product, and engineering teams to break silos and drive unified, scalable growth across your organization.

AI-Driven Product Discovery

Leverage AI-driven synthesis and analysis to uncover key insights for product discovery, enabling data-informed strategic decisions rooted in real customer evidence.

Case studies

Industrial manufacturing

b2b

+$3B ARR

Global eProcurement Platform

Achieved 10% higher eSales by boosting engagement, cutting cart abandonment, improving discovery, and streamlining B2B sales.

KSB logo
Life Sciences

b2b

+$30M ARR

Global Marketplace for Life Sciences

Optimized product search, filtering, and comparison features—streamlining B2B purchasing behavior and increasing adoption.

Zageno logo
Healthcare

b2c

‹$5M ARR

EU Mental Health Diagnostics Platform

Transformed a clinical diagnostic tool into an accessible B2C product, making mental health assessments user-friendly.

Klenico logo

We don’t offer small CX upgrades. But if your goal is measurable business growth, schedule a call.

Frequently asked questions

What we often hear

Aren’t these growth strategies too generic for our technical solutions?

My process is specifically built for complexity. I don’t start by learning your product catalog—instead, I decode what your customers truly value and the real-life obstacles holding back digital adoption. By grounding every strategy in direct customer evidence, we avoid cookie-cutter solutions and deliver insights tailored for your nuanced industry and audience

The investment is a fraction of what a failed multi-year IT project or sluggish manual sales process will cost you. Our work is tightly focused on fast, measurable ROI—unlocking new digital revenue and reducing cost of sales. With clear milestones and quick wins, budgets are invested only where results are visible and impactful

Your internal teams are experts in your market and products; my role is to bring an external, customer-first approach and proven growth frameworks that cut through internal biases and “we’ve always done it this way” thinking. Together, we accelerate your team’s success, ensuring their hard work drives results, not just effort

UX agencies are great at usability and interface improvements—but most stop at visual design, without tackling the deep business and commercial challenges (like positioning, pricing, or go-to-market). My work connects the dots between UX, product strategy, and digital revenue growth, ensuring your investment transforms into results for both customers and the business

The roadmap we deliver is actionable and prioritized for impact using your current resources. We support implementation, align existing teams, and avoid introducing unnecessary complexity—helping you do more with what you have now and freeing up capacity as digital self-service reduces manual workloads

Every engagement starts with deep customer research and real data from your market—not generic templates. This approach is proven to deliver measurable results across industrial, technical, and high-complexity B2B environments. You’ll see evidence and benchmarks before major decisions, reducing risk and ensuring industry fit

My approach is collaborative and enables, not disrupts, your teams. We work with you to gain buy-in, remove friction, and ensure that each recommendation is practical and fits your company culture, so adoption is smooth and progress is fast

Your complex products aren't the reason customers don't buy, your digital customer experience is.

Ready to fix the real problem and drive revenue?