Who we work for
For B2B scaleups and global enterprises where customers navigate highly configurable products, compliance requirements, and multi-stakeholder buying.
Typical challenges
Sure, you can keep building features customers ignore, burn sales cycles on unqualified leads, and lose 40% of your deals to confusing journeys. Or you could fix the customer experience around your product.
Stalled Revenue Growth
Digital platforms fail to unlock revenue despite millions invested because internal processes, system complexity, and customer journey friction create barriers to adoption and self-service. The issue isn't the product, it's the customer experience around it.
Low Digital Product Adoption
You launch features customers requested, yet 60%+ go unused. Support costs are 25% higher than necessary. The problem isn't user capability—it's that products prioritize internal logic over user workflows. Adoption requires removing complexity, not adding more features.
Product-Market Misalignment
Sales teams spend 40%+ of productive time educating unqualified leads. This extends CAC payback from best-practice 12-15 months to unsustainable 18+ months. The root cause isn't poor sales execution, it's that digital funnels don't qualify properly and positioning doesn't resonate with buyer values.
Complex And Confusing Journeys
40% of B2B deals die to buyer indecision, not competitor pressure. Multi-step journeys create friction. Each friction point is a decision point. When prospects say "I'll decide later," they rarely return.
The solution
Let’s fix the things that block your customers from buying
Decode Customer Reality
I start by decoding your customer's reality through direct buyer interviews and competitive analysis, replacing internal assumptions with hard evidence on what's truly holding them back.
Align Strategy Across Functions
Next, we align your product, design, and go-to-market teams around a single, unified strategy, ensuring everyone is working toward clear KPIs that are directly tied to revenue.
Hands-On Optimization
Finally, this is a hands-on partnership, not a handoff. I work with you to optimize sales messaging, remove friction from the customer journey, and track performance to deliver measurable results.
Case studies
≈$4B ARR
Global Core Buying and Configuration Tool
Reduced customer effort by 2 points (3.5 → 1.5) and increased user confidence by 1.25 points (3.5 → 4.75), leading to a more frictionless self-service journey.
+$3B ARR
Global eProcurement Platform
Achieved 10% higher eSales by boosting engagement, cutting cart abandonment, improving discovery, and streamlining B2B sales. In contractual partnership with ↗ BITGRIP GmbH.
+$30M ARR
Global Marketplace for Life Sciences
Optimized product search, filtering, and comparison features, streamlining B2B purchasing behavior and increasing adoption.
‹$5M ARR
EU Mental Health Diagnostics Platform
Transformed a clinical diagnostic tool into an accessible B2C product, making mental health assessments user-friendly.
Your complex products aren't the reason customers don't buy, your digital customer experience is.
Ready to fix the real problem and drive revenue?