Helped 20+ companies grow, including:
Who I work for
For VP/Head of product and sales at enterprise-grade industrial, life sciences, or data-heavy B2B SaaS companies where platforms ship but don't convert as expected.
Pricing
An Investment in Clarity and Speed
You're not buying consulting hours; you're buying a commercial fix for an underperforming digital asset.
Start with a rapid Commercial Diagnostic to get a quantified repair plan. Or, if the bottleneck is clear, move directly to a Commercial Repair to fix the buying journey and realign your GTM.
Fixed engagement
Commercial Diagnostic Sprint
€12,000
- Friction audit of your customer workflows
- Buyer journey map with drop-off points identified
- Prioritized repair roadmap with quantified impact
- Development of product outcomes and scored opportunity trees
Project based
Commercial Repair
€60,000
- Guided selling architecture redesign
- Hybrid GTM orchestration (product-led + sales-led clarity)
- Sales enablement playbook + implementation
- Revenue-driven defined metrics
Retainer based
Service-led Engineering
€1,200
- Complete commercial audit (positioning, pricing, buyer journey)
- AI-augmented discovery from customer data
- Guided selling + hybrid GTM + sales enablement (full stack)
- Quarterly strategy reviews & continuous optimization
Typical challenges
Your platform works, but your users don't buy and stay. The problem isn't your tech, it's the commercial logic connecting product to revenue.
Qualified buyers abandon mid-purchase or usage. Not because of the product, but because the buying journey doesn't match how they make decisions.
Sales teams spend 40% of capacity babysitting users through "self-serve" tools that aren't self-serve—inflating CAC. Top performers quit over broken tools.
Board scrutiny on failed digital investments. Platforms that cost €5M–€100M to build but don't convert and you have 1–2 quarters to show revenue proof or budget gets killed.
The solution
Fix the three‑way misalignment killing your platform revenue.
Your product works. Your sales team is overwhelmed. Your buyers abandon mid-journey. None of these problems live in isolation. They're symptoms of misalignment between what your platform does, how buyers actually decide, and what your reps can actually sell.
Get guided selling architecture that designs decision flows buyers complete (not abandon) by using intentional friction that builds confidence, validated by CES reduction from 3.53 to 1.47 in prior Fortune 500 engagement.
Get hybrid GTM orchestration that clarifies exactly when your platform should self-serve and when sales should intervene, ending the "too product-led vs. too sales-heavy" paralysis killing complex B2B adoption.
Get commercial alignment in 4–6 weeks not 9-month transformation roadmaps. We fix the pricing model, buyer journey, positioning, and sales enablement at the points where revenue is leaking.
Case studies
Reducing Customer Effort: From Sales-Heavy Support to Digital Self-Service
Problem
Complex CPQ with 47+ decision points overwhelmed buyers, forcing them to abandon digital channels for sales support.
Solution
Guided selling redesign with intentional friction to build buyer confidence and simplify decision flows.
From Abandoned Carts to +90% Order Growth in Digital Procurement
Problem
60% checkout abandonment on eProcurement platform due to complex product discovery and disjointed ordering processes.
Solution
Streamlined checkout flow and persona-based navigation tailored to repeat industrial procurement workflows.
Accelerating Time-to-Value: From 3 Hours to 20 Minutes for Clinical Users
Problem
Lengthy patient onboarding blocked adoption and delayed proof-of-value, stalling geographic expansion.
Solution
Optimized assessment logic and streamlined onboarding workflow to create the fastest path to clinical insight.
Simplified Lab Procurement for the World's Leading LS Marketplace
Problem
Fragmented supplier data made product comparison impossible, slowing down research timelines for scientists.
Solution
Advanced filtering engine and side-by-side comparison features tailored specifically to lab procurement workflows.