Workflows we've fixed for
Who we work with
For VP Product and CPOs. If your self-serve workflow only works because sales or support steps in to rescue users, we can help. You see the same "how do I" questions repeatedly, low adoption despite training, and your sales team spending too much time explaining the tool.
How we work
Workflow repair
We focus on one critical workflow where users start but can't finish alone. Like a product configurator, onboarding sequence, or order process where someone always has to step in.
We measure success by behavior change. Lower support tickets on the same steps, higher completion rates, users finishing without help, and faster time to value.
Phase 1
Diagnosis
€12,000
- Analyze one workflow end to end
- Find 3 to 5 specific places users get stuck
- Measure the impact on revenue and team time
- Deliverable: Breakdown map
Phase 2
Redesign
€60,000
- Redesign the workflow logic and steps
- Decide when to hand off to a person
- Write clear specs your team can build from
- Deliverable: Build blueprint
Phase 3
QA and handoff
€1,200
- Test the built workflow against the spec
- Train your team to run the diagnostic themselves
- Exit when support tickets drop and team ships solo
- Deliverable: Live workflow plus playbook
The problems we see
Users struggle to complete high-stakes tasks because the product sequence ignores their behavioral habits and psychological momentum.
Users abandon mid-workflow. They start a critical workflow like configure, order, or onboard but hit a wall. They either give up and turn away or pick up the phone and call for help.
Sales becomes support. Your sales team spends 30 to 50% of their time babysitting the product via screen-share, walking users through basic steps instead of closing deals or focus on the bigger accounts.
Revenue leaks silently. High-value orders get abandoned mid-flow. Activation takes months longer than it should. Your marketing attracts leads but your product's logic stops them from converting.
What we do
Find it. Fix it. Train your team.
We diagnose the exact spots where users get stuck, redesign the logic so the next step is clear, and teach your team to do this on the next workflow.
Diagnose the exact breaks. We don't guess. We analyze support tickets, session recordings, and user data to pinpoint exactly where users fail. Then we show you the evidence so there's no debate.
Redesign the sequence. We fix the logic so the next step is obvious. We simplify options, reorder decisions, and remove friction so users move from setup to success without needing guidance or extra training.
Train your team. We don't disappear after the redesign. We leave behind the playbook and train your team to run this diagnostic on the next workflow. You own the capability when we exit.
Case studies
Complex configurator overwhelmed buyers
The problem
A 47-step configurator forced buyers offline. They abandoned the digital flow and called sales instead, slowing down deals and blocking self-service.
What we did
We found where cognitive load spiked and redesigned the logic with progressive disclosure. Users saw fewer choices at each step and progressed faster.
Procurement platform blocked by poor discovery
The problem
60% of orders were abandoned on their eProcurement platform. Product discovery was broken and the ordering process was clunky, so buyers gave up and called instead.
What we did
We split the flow by user type. Engineers got visual product search. Procurement got bulk upload. We removed validation blocks that slowed checkout. Simple and fast.
Patient onboarding took too long
The problem
Getting a first report from their platform took 3 hours. Clinics couldn't show value fast, so they didn't expand into new locations and growth stalled.
What we did
We flipped the order. Generate the first report fast with basic data. Configure everything else after. Clinics see value in minutes, not hours.
Scientists couldn't compare products
The problem
Supplier data was fragmented across the marketplace. Scientists couldn't compare products side-by-side or find what they needed, so they shopped elsewhere.
What we did
We built advanced filtering and side-by-side comparison designed for how scientists actually search and buy. Fast and reliable.